PA/ Lifestyle Manager - Asia

Position Overview

As a Senior PA / Lifestyle Manager, you will support a portfolio of HNW and UHNW members, managing their day-to-day requests and delivering personalised lifestyle services with discretion, accuracy and attention to detail.

Working closely with Insignia’s Luxury Experts and global partners, you will coordinate bespoke arrangements across travel, dining, entertainment, shopping and private experiences. You will build trusted member relationships, anticipate preferences and maintain strong supplier connections.

Key Responsibilities

• Act as a dedicated point of contact for members, managing communications professionally and responding promptly to requests.

• Receive, prioritise and coordinate requests, from everyday lifestyle assistance to complex, time-sensitive arrangements.

• Work closely with Insignia’s Luxury Experts and operational teams to fulfil requests and provide consistent service.

• Prepare tailored proposals covering luxury travel, fine dining, private events, shopping, wellness and exclusive experiences.

• Build a detailed understanding of members’ preferences, anticipate their needs and offer relevant recommendations.

• Develop and maintain relationships with hotels, restaurants, travel providers and specialist lifestyle suppliers, particularly across Southeast Asia.

• Negotiate preferred rates, availability and additional benefits, ensuring quality and value for members.

• Monitor supplier delivery, resolve service issues and manage urgent changes through to completion.

• Identify opportunities to introduce additional Insignia services where relevant to members’ needs.

• Nurture member referrals, coordinating introductions with the Sales & Marketing team and ensuring appropriate follow-up.

• Maintain accurate member profiles, request histories, booking details and service updates within internal systems.

• Follow confidentiality, data protection and internal service standards.

• Participate in the 24/7 service rota, including evenings, weekends and public holidays, with clear handovers between colleagues.

• Minimum three years’ experience in luxury concierge, lifestyle management, premium travel, hospitality or private PA services supporting HNW/UHNW clients.

• Experience independently managing demanding client requests and coordinating multiple suppliers.

• Strong knowledge of luxury travel, dining, entertainment and lifestyle services; an established supplier network in Southeast Asia is advantageous.

• Excellent written and spoken English; with fluency in at least one additional language – Thai, Vietnamese, Cantonese, Mandarin or Malay.

• Strong organisational, negotiation and problem-solving skills.

• Ability to prepare clear, tailored proposals and identify relevant opportunities to enhance the member experience.

• A proactive, discreet and service-focused approach, with ownership of requests from initial enquiry to completion.

• Confidence using CRM systems and maintaining accurate client records.

• Flexibility to work scheduled shifts as part of a 24/7 service rota.