Marketing Manager

Insignia are seeking a professional and experienced Marketing Manager for their brand new office in Bangkok. This individual will be responsible for establishing the Insignia brand within Thailand as we aim to dominate a new region. You will play a pivotal role in the development of the brand, and will work closely with the global team to help take Insignia to the next level.

https://www.insignia.com

Responsibilities:

• Plan, implement and measure all core marketing activity and take ownership of developing the Group’s core marketing strategy in Thailand, in conjunction with the Directors and the Groups wider strategy.

• Overall responsibility for brand management and corporate identity within Insignia in Thailand.

• Dealing with PR and event agencies in Thailand; from negotiating and signing contracts to monitoring activities and reporting back to the wider group.

• Working with influencers and ambassadors in the region for brand awareness.

• Managing all marketing for the lifestyle management aspect of the business in Thailand.

• Using consumer insights to guide the marketing campaigns and inspire high quality creative.

• Analysing potential strategic partner relationships for company marketing.

• Co-ordinating marketing campaigns with sales and business growth activities.

• Market research and benchmarking of target markets, analysis of company products in relation to competitors.

• Manage and improve lead generation campaigns and measuring ROI.

• Managing online and print marketing materials from collateral to product packaging within the region and reporting back to the global team.

• Creating relevant sales collateral to support the sales team in events or as general client facing documents.

• Managing and sourcing suppliers locally.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Working closely with the rest of the global marketing team and other company departments to ensure a coordinated approach to marketing campaigns.

• Maximising the use of company CRM and other marketing assets such as digital customer acquisition and social media marketing in Thailand.

• Supporting on sales pitches and the overall growth strategy with the sales team.

• Business and/or marketing degree or equivalent.

• Previous background within luxury brands or hospitality.

• Over 5 years’ experience within all areas of Marketing.

• An unrivalled knowledge of consumer marketing in VIP segment.

• A background in innovative and creative solutions to content.

• Excellent line management experience is essential.

• SME consumer marketing experience but with a strong commercial and entrepreneurial outlook.

• Highly detail and delivery focused.

• Must be able to speak English conversationally.